In an opening monologue to viewers on Sunday night, Neil said GB News would aim to "puncture the pomposity of our elites in politics, business, media and academia and expose their growing promotion of cancel culture for the threat to free speech and democracy that it is".
Cancel culture is an idea generally promoted by right-leaning commentators that activists, mostly on the left, are seeking to suppress free expression by permanently shaming and ostracising individuals deemed to have transgressed.
It is often associated with woke culture - a call for an increased alertness to social injustice that some on the right of politics feel has strayed into stifling political correctness.
The weaponisation of cancel culture
Fraser Nelson, editor of the Spectator which Neil is also chairman of, told BBC News that Kopparberg's boycott could lead to a consumer backlash. slotpg
"Cancel culture is not popular. If Kopparberg is clever enough to sell cider to the English (who have the best apples on earth) then it should be clever enough to realise its mistake. We should expect a clarification soon.
"Being 'for everyone' should mean being for everyone."
Press Gazette reported that other companies and organisations including Nivea and drinks brand Grolsch had also distanced themselves from the news channel within 48 hours of its launch.