Among the many obstacles, that content editor’s face in 2020 is to identify the right form of tone for the writing. The content of a company's website will entail neutrality when evolving as a dynamic tone on the market. Whereas making a wiki page will include a clear and structured methodology, as it only provides information. According to Wikipedia, Page Editing advises
that it is thus important to differentiate one form of material tone from the other. Of starters, social media posts may allow communication with users / customers, so there is no need for this to be structured. Have you thought about different tones for your content?