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  1. Michael Lee
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  3. Wednesday, 08 April 2020
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For a modern company, having an official website is mandatory. Corporate sites are used to announce company services, attract new customers or inform the target audience, for advertising and sales. And this is far from all the functions that the site performs. However, if you want to create website like qr code or any other site that goes far from your knowledge and capabilities, you must then turn to expert web developers. A site for a company is like an organization’s office on the Internet. In order for potential customers to know about the site, you need to advertise it. An online marketing strategy includes various elements: contextual advertising, targeted advertising on social networks, e-mail newsletters, publication of articles on portals, etc. The ultimate goal is to facilitate the transition of users to the site for making any type of conversion. What do you think?
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There are several steps that you should follow so that your website starts to bring you business, which will, in turn, lead to sales. The acronym “AIDA” will help you to stay on track with this. It stands for attention, interest, desire and action.

Attention: Once a visitor to your website has arrived, you have 3 seconds to grab his or her attention. After that, the visitor will get bored and move on to someone else’s website. The content on your landing page should state some sort of offer or promise, which is clearly visible immediately. You don’t want to overwhelm the visitor with too many graphics because that will distract them from reading what you want them to know about you and your business. Additionally, graphics cause the page to load more slowly.

Interest: Now that you have the visitor’s attention, you need to find a way to keep him or her interested. Your immediate goal is to offer him or her information that will prevent him or her from clicking away from your website. An excellent approach is to present some problems (one of which will hopefully apply to your visitor) and offer solutions to those problems. Another possibility is to suggest an opportunity for the visitor; perhaps one that has never occurred to him or her before.

Desire: You have captured his interest and now it is time to create desire. You will be enticing and motivating him to take action of some kind.

Action: The first action is for the visitor to identify himself or herself, which includes some sort of contact information so that you can begin to have interactions and start to build a relationship. Your objective should be to get the visitor interested in something that you are offering free of charge.
This is your way into making money for your business through your website. To reiterate, your website must have some very important objectives: to acquire the visitor’s attention, to stir up interest, to create a desire and to get the visitor to take some action. Having the marketing aspect in mind before building the website is vitally important.

The action that the visitor will take will not cost any money. You just need a way to communicate with him and an Email address is usually the most effective an easiest way to do that.
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