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  1. kiran sam
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  3. Thursday, 04 February 2021
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The help and certainty terms are utilized in executing Market container examination. These aides in distinguishing the joint buying and relationship between items.

Support represents the popularity of that product of all the product transactions. Support of the product is calculated as the ratio of the number of transactions includes that product and the total number of transactions.

Support of the product = (Number of transactions includes that product)/ (Total number of transactions)

Confidence can be interpreted as the likelihood of purchasing both the products A and B. Confidence is calculated as the number of transactions that include both A and B divided by the number of transactions includes only product A.

Confidence (A=>B) = (Number of transactions includes both A and B)/ (Number of transactions includes only product A)

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