7 main steps to write an article on your blog
There are many who speak of the infallible formula to write a perfect article for a blog . I prefer to talk about things that can work, because in most cases this has been the case. In this post I will tell you about 7 steps that, if you take it correctly, most likely, your articles will start to stand out and be more attractive. Shall we start?
We have already talked to you before about the enormous advantages that having an active blog can bring to your business . We like to insist on this because the benefits are very great and it can be of great interest to you and your brand. But yes, having a blog is not just writing from time to time. You have to do it regularly and you have to do it well. Very helpful!( content writing services usacontent writing services usa)
1. Think of a topic or an idea
First of all, stop to think about what you want to talk to your audience. Whatever your business is, there are always topics to write an article about. Of course, there is a requirement: they must be related to the products or services you offer. It is not the first time that I have come across businesses that talk about totally different things on their blog only to gain more traffic. And this is absurd! In the end, you are making it worse because the traffic that reaches your website is not at all interested in you.
In other words, if you have an insurance agency, you cannot write an article entitled: "10 rich and healthy foods to incorporate into your diet." So said it seems very obvious, but you would be surprised at the number of blogs of this type that I find.
2. Write an attractive title
An eye-catching headline will get our readers' attention. Some of the keys to getting a good one are:
Make lists (such as the headline of this article)
Solve a problem or issue
Explain a case of success or failure
Alluding to a specific audience
3. Write a super introduction
This, in addition to the title, is also crucial when writing an article. That because? Well, because if a reader begins to read your post and as soon as they start, what they see does not seem interesting, it will last on your blog less than a newscast. Avoid this by creating an introduction that is interesting, adds value, and brings forward something that you can continue to enjoy by reading on.
Try to do that by generating expectations and explaining to the reader everything that you will learn and experience thanks to your post. This will make you curious, and you will surely get him to continue reading it.(Seo content writing services)
4. Includes visual content
This is paramount. As you already know, (and increasingly), visuals make any content on the Internet win. And to write an article it was not going to be less. Improve your post by inserting some images, gifs or videos where you think appropriate.
An image is much easier to assimilate than written content, and this will make people not only read your blog for the photos, but for the content published in general. How many visuals should you include? What they recommend is an image every 350 words, but this is highly variable.
What is certain, is that it is a very good way to make your article much more attractive and to generate empathy with the reader, something very important also for them to share it afterward.
5. Keyword, keyword, keyword.
If you want your blog to rank on Google , the most important thing is that when writing an article you always keep in mind a keyword. Choose one that suits the topic and has a good volume of searches (without going overboard). Once you have it, repeat it a large number of times throughout the post. I recommend you use it 2-3 times every 100 words. This way you will have more possibilities of moving up positions in the search engines. Of course, without going over. Google rewards naturalness and if you force it, you will surely be penalized. For the most attentive: If you find out what word I have used in this post, tell me in the comments.
6. Extra, extra!
When writing an article, you should also think of extra material to offer your potential reader. It's another way to get your attention and increase your chances of sharing it with your network. Two good examples are links and share buttons.
The links will make you provide the reader with additional information to the one you are telling him, so that his reading is as complete as possible. This is greatly appreciated especially if they are really interested in the topic you are talking about.
On the other hand, the buttons for sharing on social networks are very important for your content to go viral. Or at least, to reach as many people as possible. You make life easier for people, since otherwise they would have to copy the link and paste it in the social network they want to share it on and add a comment. With the buttons you save them all that. I am very clear that without them, many people would never share anything. We are lazy by nature!
7. Conclusion and call to action
Surely you still remember when they told you at school that everything you wrote had to have a conclusion. Well, what they said to you was no-nonsense and, when writing your article, it is almost as important as the introduction. Do not leave the reader with honey on his lips. If you start a topic you have to close it and, if you give your own conclusion based on everything you have said before, better than better.
And, of course, make a call to action that invites the user to interact with your post, your content or your page. Depending on your goals, it will be one way or another: Did you find everything I have told you interesting? Well put a comment and tell me why!